Senior Manager - Digital Marketing jobs in the Larsen & Toubro Infotech Ltd.

By Rojgarseva 2016-01-07 09:20:56 Custom Tag

Senior Manager - Digital Marketing

Larsen & Toubro Infotech Ltd.

Mumbai Area, India.

Job description

Manage and implement the digital marketing strategy for the company that aligns with the overall business strategy
Create business impact through digital campaigns
Oversee development of relevant content on a regular basis to drive traffic and generate interest among the target audience [example of content: whitepapers, books, blogs etc]
Run proposition based online campaigns to generate and nurture leads [email, SEO, SEM, PPC and other channels]
Track the performance of the digital campaigns, monitor cost per lead and other key campaign metrics
Be the digital custodian of organization’s brand reputation by effectively managing the digital/social footprint.
Own, manage and improve the Corporate Website and other campaign microsites
Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI

Manage and implement the digital marketing strategy for the company that aligns with the overall business strategy
Create business impact through digital campaigns
Oversee development of relevant content on a regular basis to drive traffic and generate interest among the target audience [example of content: whitepapers, books, blogs etc]
Run proposition based online campaigns to generate and nurture leads [email, SEO, SEM, PPC and other channels]
Track the performance of the digital campaigns, monitor cost per lead and other key campaign metrics
Be the digital custodian of organization’s brand reputation by effectively managing the digital/social footprint.
Own, manage and improve the Corporate Website and other campaign microsites
Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI

Job Location: Mumbai or Bangalore, India

10+ years of in-house Digital Marketing experience – SEM, SEO, Facebook, Retargeting
Deep understanding of trends in digital marketing space
Online marketing/media planning experience and a bachelor’s or advanced degree in a related field
Excellent verbal and written communication skills, detail oriented and meticulous work ethic
Detailed knowledge of Google Analytics and other marketing tools
Ability to manage multiple initiatives and program managing the same effectively
Self-driven and proactive and extremely hands-on

Information Technology and Services

Full-time

Marketing

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